Bronco, a 45,000-Square-Foot Western Saloon and Live Music Venue, Is Coming to Wynwood During Art Week
The former Oasis space at 2335 N. Miami Ave. is getting a Wild West makeover. Bronco plans live music outdoors, a 350-seat saloon inside, a whiskey program and community events like markets and line-d
MIAMI — Wynwood has galleries, breweries, rooftop bars and murals on nearly every wall. Starting in December, it will also have a saloon with a mechanical bull.
Bronco, a 45,000-square-foot indoor-outdoor venue, plans to open in early December during Miami Art Week at the former Oasis site at 23rd Street and North Miami Avenue, Miami New Times reported on Nov. 11. The venue’s address is 2335 N. Miami Ave.
What’s inside, and what’s outside
Bronco splits its space in two. Live music happens outdoors, with a rotating lineup of performances along with DJs and special events. Indoors is a Western-themed saloon with 350 seats.
According to New Times, the saloon includes:
- Ten TV screens and a projector with a 150-foot LED screen
- Mounted animals, pool tables and darts
- A mechanical bull as the centerpiece
The food menu is described in the venue’s press release as “smokehouse-inspired fare with highlights including smoked wings, Pulled Beef Sandwich, signature Cowboy Burger and Homemade Onion Rings.”
At the bar, Bronco promises “a mix of classic drinks and crowd-pleasers, from Moscow Mules and Pickleback shots to Jägerbombs, beer pitchers and drinks served in red Solo cups.” The release also says the venue will have an extensive whiskey program, including a custom blend created in collaboration with Jack Daniel’s, plus a daily happy hour from 5 to 7 p.m.
More than a bar
The operators are pitching Bronco as a place to come back to often, not just a one-time novelty. Beyond music and sports viewing, the venue plans to host farmers markets, flea markets, family-friendly activities and line-dancing lessons.
“We wanted to create something Miami hasn’t seen before…a place where locals can visit multiple times a week and enjoy a new experience each visit without breaking the bank,” the press release said. “Whether you’re catching a set from your favorite DJ, enjoying live music, watching the game or taking a line-dancing class, Bronco brings something entirely new to the market and all under one roof.”
Hours and opening
Bronco plans to open Wednesday through Friday from 5 p.m. to midnight, and Saturday and Sunday from 11 a.m. until close. The release said concert and activity calendars are still to come. New Times did not report ticket prices, cover charges or the names of the venue’s owners or performers.
Why the timing matters
Opening during Miami Art Week puts Bronco’s debut in front of one of the biggest crowds of the year. The week surrounding Art Basel Miami Beach draws visitors from around the world, and Wynwood’s satellite fairs, gallery events and brand activations make the neighborhood one of the busiest parts of the city during that stretch. We covered what this year’s fair means for local businesses here.
But the business model the release describes is built for the other 51 weeks. Weekday happy hours, game-day crowds, markets and line-dancing classes are aimed at locals who return regularly. That’s a different bet than many Wynwood nightlife spots that lean on late-night tourist traffic.
A big footprint in a changing neighborhood
At 45,000 square feet, Bronco is a large venue, and it is taking over a space that Wynwood regulars already know as a place to eat, drink and hear music outdoors.
The Western theme is a notable departure for a city better known for Latin, electronic and hip-hop nightlife. Bronco’s operators are betting Miami audiences are ready for one at this scale. Whether the concept sticks will likely depend on programming. A mechanical bull draws first-time visitors, but regulars come back for the music calendar, the events and the prices.
What local businesses can take from it
For neighboring restaurants, bars and retailers, a high-capacity venue with daytime weekend hours and community events could add foot traffic to the 23rd Street and North Miami Avenue corridor, especially on weekends. For local musicians, DJs, vendors and market organizers, a new venue that says it wants a rotating lineup and recurring events could be a new place to book.
Bronco’s concert and activity calendars have not been released yet. Those interested can follow updates on the venue’s Instagram account, @bronco.miami, which New Times listed with the announcement.